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Showing posts with label amazon. Show all posts
Showing posts with label amazon. Show all posts

Monday, 18 January 2016

John Abraham all set to return in action-emotion packed #RockyHandsome

Unknown - 22:41


John Abraham Rocky Handsome


If you are wondering where John Abraham is, then wonder no more. The first look of the actor for Rocky Handsome was out a few days ago and in case you missed  it, here  it is! 


Ace filmmaker Nishikant Kamat returns to the silverscreen with #RockyHandsome, which speaks about the journey of an unforgiving man who embarks on a lethal rampage as the only person he really cares about is kidnapped and taken away from him. 


The film is a promises to be a unique blend of heart tugging emotion and lots of brawny action. Set in Goa, Mumbai, Pune  and Seychelles, the film according to the makers is about the relationship between a father who never had a daughter and a seven year old daughter who never had a father.


The film is set to release on 25th March, 2016. When quizzed on the release date announcement, the Producers - John Abraham and Sunir Kheterpal said "We along with the direction team saw the final edit of the film and were bowled over with the final output. This action film has a strong emotional backbone surmised in the relationship between the protagonist and a seven year old girl. We have been brainstorming on the right release window and the long weekend of Holi-Good Friday in March just felt apt. A special film needs a special date and this date shall help optimal showcasing for the film."


 



 



 


Source: Amazon.in

Wednesday, 13 January 2016

Daughter of pilot on ill-fated hijacked Pan Am plane writes on 'Neerja'

Unknown - 01:25


It was a hijack that had the world shocked. The young Neerja Bhanot was on the ill-fated Pan Am Flight 73, which was hijacked by four armed men. Playing a major role in the rescue efforts, Neerja manages to save many passengers, but could not save her own life. This real life story has been adapted for a film and is slated for release on February 19.
Neerja Bhanot filmSonam Kapoor plays Neerja Bhanot, who sacrificed her life while protecting the lives of 359 passengers on the hijacked plane. In the wake of the film’s release, the daughter of one of the pilots on the plane, Nicole Thomas Fredrick has written an open letter to the makers and expressed her desire to watch the film. To quote from her letter: “The film's trailer brings out the intense emotions that were going on at that time. I remember everything that happened in those 48 hours and this stirred up a lot of feelings for me again.
"Pilots were extensively trained to evacuate the aircraft for negotiating power. In 1986, terrorists didn't know how to fly airplanes, so that was a bargaining tool to buy time. She did a lot to save the lives of Americans (specifically) and I will always remember that. I can't wait to see the film. Hopefully, it will release where I live."
Directed by Ram Madhvani, 'Neerja' revisits the story of courage shown by the 23-year-old Mumbai-based flight attendant who was posthumously awarded the Ashok Chakra for bravery — the youngest recipient to bag the honour. ‘Neerja’ is produced by Bling Unplugged and Fox Star Studios. You can watch the trailer here:




Source: Amazon.in

Daughter of pilot of ill-fated hijacked Pan Am plane writes on 'Neerja'

Unknown - 01:25


It was a hijack that had the world shocked. The young Neerja Bhanot was on the ill-fated Pan Am Flight 73, which was hijacked by four armed men. Playing a major role in the rescue efforts, Neerja manages to save many passengers, but could not save her own life. This real life story has been adapted for a film and is slated for release on February 19.
Neerja Bhanot filmSonam Kapoor plays Neerja Bhanot, who sacrificed her life while protecting the lives of 359 passengers on the hijacked plane. In the wake of the film’s release, the daughter of one of the pilots on the plane, Nicole Thomas Fredrick has written an open letter to the makers and expressed her desire to watch the film. To quote from her letter: “The film's trailer brings out the intense emotions that were going on at that time. I remember everything that happened in those 48 hours and this stirred up a lot of feelings for me again.
"Pilots were extensively trained to evacuate the aircraft for negotiating power. In 1986, terrorists didn't know how to fly airplanes, so that was a bargaining tool to buy time. She did a lot to save the lives of Americans (specifically) and I will always remember that. I can't wait to see the film. Hopefully, it will release where I live."
Directed by Ram Madhvani, 'Neerja' revisits the story of courage shown by the 23-year-old Mumbai-based flight attendant who was posthumously awarded the Ashok Chakra for bravery — the youngest recipient to bag the honour. ‘Neerja’ is produced by Bling Unplugged and Fox Star Studios. You can watch the trailer here:




Source: Amazon.in

Monday, 11 January 2016

Inside Out bags the Golden Globe for Best Animation

Unknown - 00:39


The award season has begin and looks like Disney-Pixar emotional box office success Inside Out has kick-started its Awards spree by bagging the Golden Globe for Best Animation! Directed by Pete Docter, the film looks into the the myriad emotions that run thorugh a young girl's mind.



Inside Out wins Golden GlobeAs Riley Andersen (Kaitlyn Dias), the protagonist deals with Joy, Sadness, Fear, Anger and Disgust all played by different people, how she deals with these to lead her through life as her parents move from Minnesota to San Francisco is what the comedy-adventure drama Inside Out deals with. Helping to bring the characters to life in the blockbuster hit is a creative and comedic ensemble voice cast, including Amy Poehler (“Parks and Recreation”) as Joy, Bill Hader (“Saturday Night Live”) as Fear, Mindy Kaling (“The Mindy Project”) as Disgust, Lewis Black (“The Rant is Due: Part Deux” tour) as Anger and Phyllis Smith (“The Office”) as Sadness. Riley is voiced by Kaitlyn Dias (“The Shifting”), and providing the voices of Mom and Dad are Diane Lane (“The Mystery of Love and Sex” play) and Kyle MacLachlan (“Marvel’s Agents of S.H.I.E.L.D.”).

Inside Out has also been shortlisted for the Oscars animation category, and is poised as a critics and audience favorite to sweep the 2016 awards!
 



 


Source: Amazon.in

Tuesday, 29 December 2015

Top 5 action heroines of Bollywood in 2015

Unknown - 21:56


The year 2015 was action packed when you consider the number of female actors who went out there and seriously kicked some butt! We give you the top 5 heroines whose action packed roles took B-twon by storm:





Taapsee Pannu in 'Baby': When the coy looking assistant of special agent Akshay Kumar does her karate bit in Baby and leaves her attacker on the floor gasping for life, there were cheers in the theatre and claps all around. Well, Tapsee you did great as an Indian spy part as of a covert mission.



Aishwarya Rai Bachchan in 'Jazbaa': Making a come back after quite a while, everyone was waiting with baited breath to see what the former Ms World had to offer in 'Jazbaa'. As a single mother and lawyer by profession whose daughter gets kidnapped in the film, the actress did wow in some high octance fight scenes. And this Ash did apparently without a body double!

Deepika in 'Bajirao Mastani': Whether riding a horse or wielding a sword with that heavy armour or showing her archery skills, Deepika Padukone as a warrior princess rocked the silver screen in the combat scenes in Bajirao Mastani. Action director Sham reportedly was surprised with the finesse with which Deepika executed her action scenes.





Amy Jackson in 'Sing is Bling': Looks can be deceptive and the nobdy better to prove this than Amy Jackson who did some kick-ass action stunts in her film 'Singh is Bling', opposite none other than "Khiladi" Akshay Kumar. After training for months with a Black Belt MMA (Mixed Martial Arts) fighter she perfected the action scenes in the film. Well done!



Anushka Sharma in NH10: Anushka Sharma stunned the audiences with her maiden film as producer - the thriller film 'NH10'. Known for rather bubbly roles in the past, Anushka wooed the audience with some hard core action that happens on NH 10. From wielding the gun, to some raw action, she did it all with flair!


Source: Amazon.in

Too 5 action heroines of Bollywood in 2015

Unknown - 21:56


The year 2015 was action packed when you consider the number of female actors who went out there and seriously kicked some butt! We give you the top 5 heroines whose action packed roles took B-twon by storm:





Taapsee Pannu in 'Baby': When the coy looking assistant of special agent Akshay Kumar does her karate bit in Baby and leaves her attacker on the floor gasping for life, there were cheers in the theatre and claps all around. Well, Tapsee you did great as an Indian spy part as of a covert mission.



Aishwarya Rai Bachchan in 'Jazbaa': Making a come back after quite a while, everyone was waiting with baited breath to see what the former Ms World had to offer in 'Jazbaa'. As a single mother and lawyer by profession whose daughter gets kidnapped in the film, the actress did wow in some high octance fight scenes. And this Ash did apparently without a body double!

Deepika in 'Bajirao Mastani': Whether riding a horse or wielding a sword with that heavy armour or showing her archery skills, Deepika Padukone as a warrior princess rocked the silver screen in the combat scenes in Bajirao Mastani. Action director Sham reportedly was surprised with the finesse with which Deepika executed her action scenes.





Amy Jackson in 'Sing is Bling': Looks can be deceptive and the nobdy better to prove this than Amy Jackson who did some kick-ass action stunts in her film 'Singh is Bling', opposite none other than "Khiladi" Akshay Kumar. After training for months with a Black Belt MMA (Mixed Martial Arts) fighter she perfected the action scenes in the film. Well done!



Anushka Sharma in NH10: Anushka Sharma stunned the audiences with her maiden film as producer - the thriller film 'NH10'. Known for rather bubbly roles in the past, Anushka wooed the audience with some hard core action that happens on NH 10. From wielding the gun, to some raw action, she did it all with flair!


Source: Amazon

Monday, 28 December 2015

Calling All FOODIES!

Unknown - 22:32

Pay using MobiKwik at some of your favourite restaurants pan-India to be one of the first to enjoy a cashless dining experience!


Why go cashless you may ask, well because it’s Kwik and easy (check out the video below). Not just that, also get a 20% cashback on your bill.



Check out all the awesome restaurants where you can go cashless:



Awesome restaurants where you can go cashless:


#jointhecashlessrevolution


The post Calling All FOODIES! appeared first on MobiKwik.


Source: Mobikwik

Tuesday, 22 December 2015

Dummies Guide to Star Wars!

Unknown - 23:34


Dummies Guide to Star Wars



Are you one of those who feels left out when everyone around you is talking about Star Wars. Well, here's a quick guide to the biggest franchise.  May the Force be with you...

Total films released under the franchise:



The Original Trilogy: Star Wars is made up of three trilogies. Never mind that they were made out of order. First came episodes IV, V and VI. That’s Star Wars: A New Hope in 1977, The Empire Strikes Back in 1980 and Return of the Jedi in 1983. The good 'Rebellion' and 'Jedi' fight the bad guys - Empire ruled by the Sith. When people refer to the “original trilogy” they are referring to these movies. This glossary will deal with these films mostly.
The Prequels: The prequels were Star Wars Episode I: The Phantom Menace (1999), Star Wars Episode II: Attack of the Clones (2002) and Star Wars Episode III: Revenge of the Sith (2005). This chronicles the story of how Anakin Skywalker became Darth Vader, the main bad guy in the earlier (but actually later) trilogy. Both the first and second trilogies were directed by George Lucas.
The New Films: The new movie, Star Wars: The Force Awakens is the first installment in the new trilogy. It was directed by J.J. Abrams and includes the stars of the original cast, Harrison Ford (Han Solo), Carrie Fisher (Princess Leia) and Mark Hamill (Luke Skywalker). It will be followed by two more Star Wars films, now being called just episodes VIII and IX. “The Force Awakens” is the saga’s seventh live-action film and seventh episode.




























7 Star War Films' Titles

Star Wars: Episode I – The Phantom Menace” (May 19, 1999)

Star Wars: Episode II – Attack of the Clones” (May 16, 2002)

Star Wars: Episode III – Revenge of the Sith” (May 19, 2005)

Star Wars: Episode IV – A New Hope” (May 25, 1977)

Star Wars: Episode V – The Empire Strikes Back” (May 21, 1980)

Star Wars: Episode VI – Return of the Jedi” (May 25, 1983)

Star Wars: The Force Awakens” (2015)


Star Wars Story Summary: A fictional galaxy is the backdrop for the events. Species of alien creatures (often humanoid), robotic droids are common and space travel is well the mode of transport! The planets in the galaxy are members of feature the Jedi, who use the Force for good, and the Sith, who use the dark side for evil.

What do these words mean? Who are these characters?














































































The force:

“The Force is what gives a Jedi his power. It’s an energy field created by all living things. It surrounds us and penetrates us. It binds the galaxy together.” This is as defined in the movie.

Luke Skywalker

Luke Skywalker rose from humble beginnings to becoming one of the greatest Jedi knights the galaxy has ever seen. Along with his friends Princess Leia and Han Solo, Luke battled the evil Galactic Empire and discovered the truth of his parentage, thus ending the tyranny of the Sith.
 

Jedi

Long ago, there used to be many Jedi Knights who kept the peace and fought the Sith. Eventually, however, the Sith took over and killed all but a few Jedi. In episodes IV, V and VI, the Jedi join forces with the Rebellion to defeat the Empire. Someone in training to become a Jedi, known as a Padawan or a Jedi apprentice, trains one-on-one with a Jedi Master.

Lightsaber

A blade made of pure energy wielded by those who can use the force. Generally speaking, Sith use red blades.

Death Star

A space station that Darth Vader uses to blow up planet. The Rebellion destroys it at the beginning of Episode IV, but the empire builds another one for Episode VI (which the rebels also destroy).

The Millennium Falcon

Han Solo’s dirty but awesome ship.

Stormtrooper

These are soldiers in white body armor who work for the Empire.

Droid

A robot with artificial intelligence.

Clones

Soldiers of the Republic, the governing body in episodes I, II and III.
 

Anakin Skywalker/Darth Vader

Once a heroic Jedi Knight, Darth Vader was seduced by the dark side of the Force (because they have cookies). He became a Sith Lord and led the Empire’s eradication of the Jedi Order. He changed his name to Darth Vader (meaning Shadow warrior) from Anakin Skywalker and is the father of Luke and Leia!

Princess Leia Organa:

Princess Leia is one of the Rebel Alliance’s greatest leaders, fearless on the battlefield and dedicated to ending the absolute power of the Empire. Daughter of Padmé Amidala and Anakin Skywalker, sister of Luke Skywalker, Leia ranks amongst the galaxy’s greatest heroes.

Yoda

Yoda was a legendary Jedi Master. Small in size but very wise and powerful, he trained Jedi knights for over 800 years, playing important roles in the Clone Wars and the instruction of Luke Skywalker, thus unlocking the path to immortality.

Han Solo

Han Solo, captain of the Millennium Falcon, was one of the great leaders of the Rebel Alliance. He and his co-pilot and friend Chewbacca joined Luke Skywalker and Princess Leia Organa in the fight against the Empire. He’s a hero.

Chewbacca

Legendary Wookiee warrior and Han Solo’s co-pilot, Chewbacca was part of a core group of Rebels who helped restore freedom to the galaxy. Known for his short temper, Chewie also has a big heart — and is unswerving in his loyalty to his friends.

Obi-Wan Kenobi

A legendary Jedi Master, Obi-Wan Kenobi was a noble man and gifted in the ways of the Force. He trained Anakin Skywalker, served as a general in the Republic Army during the Clone Wars, and guided Luke Skywalker as a mentor. Youthful Kenobi remains a figure of moral and physical courage, despite being clearly doomed by dark events to bitter loss and solitude

Darth Maul

A deadly, agile Sith Lord trained by the evil Darth Sidious, Darth Maul was a formidable warrior and scheming mastermind. He fell in battle against Obi-Wan Kenobi, the Zabrak from Dathomir would prove to be much harder to destroy than originally believed.

R-2 D-2:

A resourceful astromech droid, R2-D2 served Padmé Amidala, Anakin Skywalker and Luke Skywalker in turn, showing great bravery in rescuing his masters and their friends from many perils.

C-3PO

Built by the heroic Jedi Anakin Skywalker, and a constant companion to astromech R2-D2. Over the years, he was involved in some of the galaxy’s most defining moments and thrilling battles -- and is fluent in more than seven million forms of communication.

 



 


Source: Amazon

Thursday, 10 December 2015

10 Ways in which office munching is beneficial for you

Unknown - 02:29

Guys, it’s the official munching season! No matter what we are doing or where we are, munching happens to be our most loved pass time. And winter being the kind of season that makes you want to keep yourself warm, we tend to keep something to munch on at our disposal, for eating food keeps you warm, except ice creams of course. Be it a light snack or a hearty meal, we love to dig into tasty food.


Given the fact that we spend most of our day in offices, office munching plays a prominent role in our life. Not only do we indulge in binging snacks, but also happen to order delectable food to satiate our mid meal cravings! Our stomachs also accommodate the lunch meals.office eatingNo, we certainly don’t mean to say that you gobble this all alone! As we know office munching is all about sharing food with colleagues, it is all about bonding with the team. For food is one of the greatest sources of bonding and camaraderie at the office. No matter where you work or what your job is eating is something you cannot avoid. Plus, eating in a group only adds more fun to our favourite chore. To top it up, it can also boost productivity and morale by strengthening team bonds thereby increasing efficiency in the tasks assigned.


Even if your office isn’t packed with foodies, food can be a great foundation for enhancing your company’s environment.office eating


Here’s how office munching is beneficial for you. We are sure you would connect to it!



  1. Sharing your food makes you everyone’s favourite

  2. Meetings are incomplete without food, at least the one’s at foodpanda are incomplete without its mention

  3. Brings back the memories of childhood and sharing food with school friends

  4. Office munching helps you keep calm in the worst of situations

  5. Sneaking away food from the drawers of colleagues adds to the fun factor if the day is going rough

  6. Ordering food for colleagues also give you the idea of their likes and dislikes

  7. Sharing is caring, need we say more?

  8. Team lunches with food ordered from a reputable food ordering platform lets you get relaxed moments in the office

  9. Food helps you celebrate smalls joys in a big way

  10. Last but not the least, Happiness is food!noodles


Now that you know how beneficial office munching is, you got to order it from foodpanda where we get you piping hot food at your doorstep! Don’t wait, make office a fun place with food…Order now!


The post 10 Ways in which office munching is beneficial for you appeared first on Magazine foodpanda India.


Source: Foodpanda

Thursday, 3 December 2015

Be a Braveheart! Extend Kwik help to Chennai

Unknown - 20:46

The way people are standing by the Chennai victims in this tough time is commendable. Residents are offering their places to accommodate the needy, doctors are braving the odds of the weather to treat people stuck in the remote corners of the city. Chennai has indeed found its brave hearts and has broad the country together!


Here’s your chance with MobiKwik to extend your helping hand and contribute towards saving some valuable lives.


Steps to help Chennai:



  • Step 1: Tap on the drop down menu on the top left of the screen and choose ‘Transfer Money’

  • Step 2: Enter in the email id: careforchennai@mobikwik.com

  • Step 3: Choose the amount you want to send

  • Step 4: Tap on Send Money


The post Be a Braveheart! Extend Kwik help to Chennai appeared first on MobiKwik.


Source: Mobikwik

Foods to avoid congestion during winters

Unknown - 01:45

Whenever winter approaches the first thing which gets affected due to the change in weather is our immunity. And in order to build up good immunity to face the weather we tend to long for food which might help us boost our immunity. We generally think that sipping a rich mug of coffee and wiping off a plate of fried snacks are the ideal ways to warm self up. Let us break it to you that all those years you thought are the comfort foods have actually been making you fall ill. Have there been times when after sipping or munching on your favourite food follows a pain in the neck, literally? If yes, this is a must read.


We shortlisted some of the desired delights so that you can subtract these unhealthy foods from your diet to prevent cold and other viral diseases in winters.winter cough


1. Dairy products


Dairy products can assist in thickening of mucus. So if you’re feeling congested then consuming-milk based products can make it even worse. Apart from thickening your mucus and saliva, they can also make swallowing difficult causing pain in throat.


2. Coffee


Beverages like tea, coffee and soft drinks contain caffeine, which is a diuretic that dehydrates your body. Dehydration can lead to much thicker mucus, so it’s better to avoid caffeine and drink water instead.latte


3. Meat


Meat and eggs contain a lot of protein, which can cause a build-up of mucus in your throat. While fish and poultry are relatively safer, high-fat red meats and processed meats especially cause this problem, so try to buy meats that are organic and have not been processed.


4. Fatty Fried Foods


Fats and oils that have been derived from animal products, like butter, lard and omega-6 fatty acids, can cause you to produce more mucus. While you have a cold or cough, avoid these fats and stick to vegetable oils instead.


5. Grainy nuts


While dry roasted nuts do not cause mucus, oily nuts do. Seeds, legumes, rice and oatmeal also instigate mucus production, as do foods like pasta, bread and processed cereals.dry fruits


6. Histamine rich foods


Histamine is a substance that helps your body fight allergies. If you are already unwell, eating foods that contain histamine can cause you to produce more mucus. These foods include eggs, tomatoes, spinach, avocados, mushrooms, dried fruits, alcohol, yogurt, vinegar and fermented foods. Other foods like strawberries, shellfish, papayas, pineapple, bananas and chocolate don’t contain histamine, but they do cause your body to produce it, resulting in more mucus.


Now that you know all foods that you considered the essence of winters can actually be harmful for your health, how about avoiding them when you see the symptoms of illness approaching you?


And if you really want to nosh on healthy food, visit foodpanda’s salads and snacks section to order your favourites this winter which we’ll deliver right at your doorstep – hot and fresh!


The post Foods to avoid congestion during winters appeared first on Magazine foodpanda India.


Source: Foodpanda

Monday, 30 November 2015

Tuesday, 27 October 2015

Friday, 16 October 2015

I feel I became an author by accident: Virender Kapoor

Unknown - 19:41


An author of bestselling books like ‘A Wonderful Boss’, ‘Winning Instinct’, ‘Passion Quotient- How it matters more than IQ’ and ‘Rise and Rise of Jugaad’, Virender Kapoor says writing was never in his itinerary. Having written on diverse topics like human competence, work life balance, leadership, emotional intelligence , innovation and relationships; Virender stands out as a very versatile author in the self-help space. He has created a new genre of thematic motivational biographies like ‘Leadership the Gandhi way’ and ‘Innovation the Einstein way’, which reach out to the reader’s sensibilities in a different way. His schoolbooks series ‘I can and I will’ is the first of its kind to bring Emotional Intelligence to the grass root level. His books have been translated in eight languages including Vietnamese. Management practitioner and thought guru, Virender is all set to release his next two books ‘A Wonderful Wife’ coming November and ‘Twelve Mega abilities of Extraordinary People’ early next year.



We asked the author to tell us more about his writing journey and how he got drawn into the world of words. Excerpts from an interview:



Virender Kapoor Indian AuthorWhen did you first think of becoming a writer?
It will surprise many, but writing was never on my itinerary. I was a good student in school and hence academic pursuits not literary was the obvious path for me to take. I took the usual path, did my engineering, and chose to do my Post Graduation in Computer Science from IIT Bombay. I feel I became an author by accident. For fun, I started writing ‘Middles’ for TOI and Hindustan Times and I was surprised I got published! It not only encouraged me to write but it also revealed ‘that I could write!’Writing for prestigious papers also gives you kind of a kick and therefore, I became a regular contributor to the edit page. Looking at my education, the best fit seemed to be technology writing. Therefore, I wrote my first book, ‘Telecom Today’ a work spanning more than 800 pages and 550 complex diagrams. Soon after, I realized that this kind of writing is very insipid and hardly allows any elbow space for creativity. Moreover, the target audience is very small as compared to fiction or self-help.

How did self-help books happen? Why did you decide on this genre?
As I mentioned earlier, technical writing was not making any sense and I really did not enjoy it.I got into teaching and was heading a a management institute under the Symbiosis Umbrella. At some point, I realized that I had so much of experience in terms of handling and training people that I must share it with the world. And that is how self-help books happened. This genre gives you tremendous freedom to use your creativity and  you can leverage your experience to the fullest. This also gives you a different kind of satisfaction because you are influencing so many people positively.




I feel that a writer should think like an actor. Good actors try different roles and different subjects- they experiment. A seasoned actor can do romance and sing songs, do comedy and take on a negative role with equal ease. Look at Amitabh Bachchan and Shah Rukh Khan; they do it all the time. Then why can’t an author do the same? I don’t want to be ‘generised’!




How do you manage to write on so many different topics?
I feel that a writer should think like an actor. Good actors try different roles and different subjects- they experiment. A seasoned actor can do romance and sing songs, do comedy and take on a negative role with equal ease. Look at Amitabh Bachchan and Shah Rukh Khan; they do it all the time. Then why can’t an author do the same? I don’t want to be ‘generised’!
I look for ‘gaps’ on the shelf. I try to write on something that is being talked about but nothing exists about that topic. For instance, everyone talks about passion for work and loving your job but there was not a single book on this. That is how ‘Passion Quotient’ book happened. And so was ‘Jugaad’. These areas offer a challenge because there is nothing to go by; there is hardly any material on the subjects I choose. This is nothing but creating knowledge.  I feel this is the way an author needs to do value addition .
Most self-help books are written by the western authors and our masses are not able relate to the mantras that the foreign authors prescribe. There aren’t many Indian authors who write in this area and my books fill that void.




Most self-help books are written by the western authors and our masses arA Wonderful Bosse not able relate to the mantras that the foreign authors prescribe. There aren’t many Indian authors who write in this area and my books fill that void.




Does marketing play a role in the success of a book?
One cannot deny the role of marketing in the success of a book especially today when there are multiple options available for entertainment; books being just one of them. The rules of the game have changed in recent times because of massive online market place and social media. Authors and publishers have to resort to ‘smart marketing’ as compared to the conventional, multiple book release functions. Digital marketing is the new mantra, which gives you a phenomenal reach and allows an author to remain connected with his readers.

Indian writing is gaining acceptance day by day and becoming popular too. Your thoughts on the same .
Indian authors have made a mark in Indian mythology because no one knows it better than them. We have lots of stories to tell and each one can be better than the other. We are also making headway in fiction and thrillers. India is also one of the fastest growing markets for authors because more and more people are trying to become proficient in English. I feel we should create a space for ourselves by focusing on product differentiation. Look at Hindi cinema; it has come of age and we have great films being churned out every year. I am sure we as authors will and possibly are creating original and meaningful stuff.
Self-help books are gaining acceptance and I am sure in a few years we will have more of these, that suit the Indian personality. Personally, for me I just want to write something that is worthwhile and I want to leave behind something that people can benefit from.


Source: Amazon
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