Have you noticed a lot of Emoji or emoticons being used in the subject lines these days? If you have then you’re not alone. We’re seeing a lot of brands take up this new feature and use it very creatively. Curious, we researched and found out that brands are claiming a higher email open rate.
Better open rates are good for business and we think you should capitalize on this new trend before the majority do. Adding emoticons to the subject line is fairly simple and we’ve cooked up a quick guide for you.
1] Visit FSymbols, where you’ll see a large collection of emoticons (compatible with Windows & Apple devices)
2] Click on the icon that you want to use. A pop up will appear with the icon ready to be copied.
3] Copy the icon and paste it into the subject field.
That’s it folks, this is all you need to do in order to use emoticons in the subject line. Do try it out and leave your findings in the comments section below.
Source: Bigrock
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