Are thongs really comfortable?

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Men are more likely to love their bodies than women

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Oops! Top 5 cringe-worthy Lingerie Faux Pas!

1) No Bra days

Wearing no bra at all. In Public. Nope. That is probably the most unforgivable fashion faux pas that could ever happen. Your apex must be exactly where it should be so that your clothes fall better on you. Wearing no bra under knitted clothes especially can go wrong in more ways than one. No matter how shallow-breasted you are, they will bounce, and if nothing else, you’re sure to develop a phobia for staircases. Going braless not only damages your breast tissues causing your breasts to sag ultimately, it also gives you a rather longish and less rounded frame. If you wear the right fitting bra, it isn’t as uncomfortable as wearing the wrong size. Get fitted by experts to know your right size and shape profile to wear a bra that is comfortable and gives you a great form that would instantly ramp up your style quotient.

2) The White and Black Fiasco!

When everyone’s focus is on wearing seamless nude bras under white clothes, panties are often a department much ignored. It is, in fact, a department far more catastrophic when it comes to lingerie faux pas. Wearing dark underwear or printed pretties under delicate whites is a disaster from the very beginning. The rule’s pretty simple – when it’s public, don’t be too loud.

3) The Whale Tail Syndrome!

This is debatable, but let’s face it, the ’90s were a time where even popular boy bands like NSYNC dressed like 4 year olds heading to a night club. (Ahem!) A trend just as trashy as the ’90s wallet chains was the rage of flashing whale-tails. However in 2016, showing off that thong on low-waist jeans…let’s just say, if you see it, steer clear. It is literally too flashy.

3) Double Boobs.

 

That’s double awkward. As a rule, always put on a figure hugging knit-tee over a new bra to check. In case you’ve got the wrong size and the bra cups are cupping you way too tightly, you might end up with what they call the “double boob”. Even if you are wearing the right size, sometimes the neckline coverage of the bra cups don’t suit your shape, which could result in this scenario.

4) Peak-a-BOO

Strapless and deep-back dresses, yup, that’s a whole evening of adjusting bra straps isn’t it? Firstly, if you’re wearing a low neckline or low-back top, do not wear a bra that isn’t. Definitely do not spend time pinning the bra straps to your top, hoping it will stay in place. Either opt for bras with straps and lace that are designed to be flaunted under or go for a balconette or backless bra, that are bound to go completely invisible under your clothes. Bra straps could act as an interesting element to your styling, but if they aren’t meant to be flaunted, they could really look very unsophisticated.

5) The Bermuda Triangle

Panty-lines! The word alone shoots cringing cold shivers down my spine! More often than once you spot a beautiful and well dressed lady walk into an office space, eyeing her admiringly and poof! PANTY LINES are all you can remember every time you see her. Go for laser cut, zero-hem panties and never be known as miss-panty-lines in your circles. An easy fix to a fairly common lingerie faux pas.

And that completes your check-list of 5 lingerie faux pas you can completely avoid. Go on now and rock any look with exuding confidence!

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Slimming Secrets

 

 

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Lingerie Recall – Top Trends of 2015

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The Gentleman’s Guide to Gifting Her Lingerie

Stockings, mistletoe, snow or candy; you name it, December is all about romance. Get her lingerie, gift wrapped in sophisticated boxes and delicate strings for opening and you’re sure to score a whole box of brownie points in the lover zone!

Ever walked into an apparel store, hoping to buy something for your girl and walked into a “do I look fat situation” instead? We sympathise with you greatly. Bags they say are the safest gift, but it doesn’t do much to increase the surprise factor, now does it? Lingerie, we are happy to tell you is a sexier equivalent to a handbag when it comes to safe gifts. When you buy a woman lingerie, you’re actually telling her that you find her irresistibly attractive in more ways than one. If you haven’t done this before or it is simply not what you to do normally – gift her something so intimate, it would make her feel like she inspired thoughts in you that you normally are incapable of thinking, making her feel special. It isn’t creepy to buy her lingerie, in fact you look like a sophisticated romantic, passionate about your relationship. While lingerie does certainly do all that, the road to success with this item isn’t easy. Here are a few things to keep in mind.

The A, B, C of Lingerie

There, you’ve finally made up your mind, you’re browsing through styles and bam! You’ve found something you really like. Before you hit check-out, make sure you’ve got the right size. You’d see that the sizing is more complicated than just small, medium and large. The complicated sizing board normally comes with a combination of numbers and alphabets ranging from A – K. The numbers stand for the band size or the girth of the body at the underbust, making 30 inches for petite women and the numbers increasing with the increase in girth. The alphabets stand for the cup size and are a measurement of the girth of the woman at the apex level. A, B or C how will you find out? If you’ve never gotten to ask her, then don’t do so just before you do get her lingerie. You could check her drawers and look for tags with the magical numbers. You could also call the customer service teams of lingerie companies to understand her right size.

Skip the A, B, C Nightmare!

Lingerie doesn’t always have to be bras and panties. You could opt for more interesting options like corsets! The classic piece might be outdated in the must-have intimates, but nothing sexier has ever been designed. It flatters a woman’s curves like nothing else and if you’re trying to make things intimate like never before, corsets are certainly tickets to a whole journey of mutual exploration. You could pair the corset up with some sexy panties to gift her a complete look. It isn’t a very common gift and she’d admire you for being so creative.

What you want V/S what she wants

Women look at lingerie and they’ll know in an instant if you’ve got her something you’d like or something that she’d like. While the first sounds like a good idea, a more self-sacrificing front in this regard is certainly more rewarding in the end. Trust me. Don’t get her something that she usually wears but go for something that complements her personality. If she’s cute and playful, babydolls and teddies are a great idea. If she’s sensuous and comfortable in her skin, you could venture into cage bras and designs more minimalistic in their approach. If she’s conservative, something with bows certainly would make her smile and feel loved.

The Presentation!

Lingerie is like jewellery and perfumes. If you don’t package them presentably, it would lose its point. Make Christmas more Christmasy for her by wrapping the lingerie in a sophisticated box. If you really want to make her go absolutely crazy about this lingerie, slip in some pearls into the lingerie box and leave a personalised note on the box. Lingerie and jewellery are a girl’s weakness. She’d feel like your little princess and she’d be never forget the gesture.

That’s it. You’re all set. Go on then, sweep her off her feet!

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Knit-pickers

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Naughty or Nice?

 

 

December’s the season for fun! Whether you decide to play it naughty or nice, there’s a little something for your every mood!

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The C-List

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Naughty Santa’s in town!

 

Don’t-be-boring – December’s finally here and Naughty Santa’s got a lot on her list! Dare to wear your intimates as a part of your outerwear ensemble this party season to add a bit of oomph to your usual bodycons, gowns and party tops!

Bras with glamourous back designs are widely given to be the hottest pieces to own this December. Whether it is cage bras, innovative racer-backs or those that come with an aristocratic bow at the back, they make for some really clever layering.

Layering as a trend is often a formidable art to execute. It’s time to tap into the lingerie layering trends of 2015 to ramp up your party look instantly. Pair a bra with an interesting back detail with the same coloured outerwear, to make it look like a wardrobe piece instead of intimates that would be odd to show-off.

Go for solid coloured wardrobe pieces in low-backed or backless designs to show off your lingerie. This would add a classy and minimalistic touch to all that lace and strap show!

Gone are the days of peeping-strap phobias. Make this very intimate and dispensable  garment a part of your everyday look. It’s minimalistic nature works wonders when it comes to adding interesting style details and in making the untouched flimsy tops and tees lying in your wardrobe, finally wearable.

 

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3 Hottest Trends of Lingerie 2015

Trend Triggers

Whether it is Victoria’s Secret or Chromat, the entire Lingerie Industry agrees on a trend that’s never-seen-before on the worldwide fashion scene – Cage Bras. Inspired by the signature style of Marlies Dekkers, comes an erotic fashion pallete full of straps and leather, contouring the female body-line into an enticing aviary. The trend shows the leading lady encaged and gripped in romance, venturing into the forbidden and unveiling an unexplored side of her own imagination.

Tapping into the latest fad of Instagram Lingerie, this trend stems from a recent global shift in women’s perspective on intimates. While once, peeping straps and black bras showing through white shirts was a nightmare, today women style lingerie in ways to add an element of interest to their ensemble. Social Media platforms have empowered women to embrace their love for lingerie. This is prevalent world over with women now Instagramming their favourite pieces as they shop. Whimsical cage bra designs give way to multiple styling opportunities, making it the hottest lingerie trend of 2015.

The Functional Cage Bras

While this drift seems more ramp savvy, Zivame adds a functional twist to the garment making it extremely wearable on a daily basis. The rigid mesh incorporation into the ’90s cage bra,  introduced by Zivame’s in-house brand, Penny, creates a design that gives you the much-needed support. The seamless cups, in addition, give you a smooth look under the tightest of knits.

Pair this cage bra with logo-waisted boyshorts to tap into the ’90s Tomboy Trend of 2015. It certainly makes for a great pair with leather jackets and grunge check shirts.

Unlocked

While pretty lingerie mostly meant discomfort, the lingerie industry agrees on traversing the wire-free path. Switching to soft cups, light-weight fabrics and breathable designs, fashionable intimates now come in uncompromisingly comfortable design. Taking on this perspective, Zivame’s On-the-edge collection also incorporated wire-free designs in its range of cage bras. With side-seam lines staying well above the waist-line, the brassiere allows for easy movement; something that most cage-lingerie doesn’t provide for.

Lace Minimalism

Whether it’s playing peek-a-boo with your low-neck tops or acting like a last veil to your delicates, lace is unavoidable this season. Lace Lingerie isn’t like an everyday anything. It’s got emotion, it’s got delicate aesthetics; if you wear lace, you’ve got to show it. Pair your lace lovables with outerwear that flaunts it. Black and white lace are the seasonal colours for this Fall fashion story and it certainly is something your drawers won’t tire of.

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Lingerie Prioritized

There is no fashion without the right foundation. As women, we never really can settle on only one kind of fashion for long. Be it V-necks or turtle necks, backless or sheered, we want them all. With bodies designed to embrace all kinds of imaginable patterns there are, there is one problem isn’t there? How do you wear everything you want to without your bra straps peeking out or your hooks showing through? Remember the last time you didn’t buy that gorgeous dress in the store because you didn’t have the right bra to wear inside? Well that kind of compromise is absolutely unacceptable! There are innumerable bra styles out there, how could you buy one for every new outfit that pops up in the store? Well, worry no more. This problem has persisted for way too long and our In house designers took it upon themselves to create the ultimate list of fundamental bra styles that will have you covered under any kind of outerwear, no-matter-what.

Zivame’s in-house brand, Penny has re-imaged your fundamental bra pieces and has shortened your list of priority-buys to only 4. Here’s a list of everything you need to never think twice before bagging your favourite outfit in stores.

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1)      This T-shirt bra’s you covered, trust me.

T-shirt bras are non-negotiable ladies. They have that seamless design that gives you that smooth finish with a rounder shape under those tight knits. However, not all T-shirt bras really end up going completely invisible under your tee, now do they? The tighter the tee gets, you know for certain those ugly bra lines are going to creep up every now and then when you move. Penny re-imaged the T-shirt bra to give you a little more than a 3/4^th coverage and a little less than the usual full-coverage. This perfect coverage helps bidding a final goodbye to bra lines that are such a dead give-away. With a unique and curved neckline, you can now wear deeper necks, making you look naturally well-shaped and smooth. The best part? You get the same design in wireless and non-wireless styles for you to choose from.
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2)      For the lows and offs

I don’t know about you, but I’m personally tired of those poorly constructed off-shoulder and backless bras that you have to constantly keep in place. It is particularly annoying when you are in parties and people need your attention. This re-worked backless design comes with an invisible back-strap. However, this time it is thicker and stronger and gives you more support than the usual bras and makes it finally possible to slip into those expensive backless gowns for once. This one’s a real steal.

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3)      Get your shirt on – bra

Minimiser bras are suddenly really catching up on the popularity list. You don’t have to be on the heavier side to need this one. If you’ve got a well-rounded shape or your shirt placket doesn’t fall on your centre-front without having you to struggle with gaping holes, a minimiser bra is a one step solution to all of that. It pushes the breast tissues to the side and gives you a reduced effect. It isn’t as superior as penny Quatro minimiser which comes with power-net lining, etc, but it is the best possible design at this price. It offers value for money and that’s always something you need to complete your lingerie wardrobe.

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4)     Push-up for better

No lingerie wardrobe can be complete without a Push-up bra. Which all push-ups help push your breast-tissues upwards, giving you a rounded shape and more cleavage, it is the coverage the bra offers that is often the problem. If you wish to show-off your cleavage, you normally have to move to a demi push-up, which might not offer you coverage where it is most needed. Penny Priority collection understands this need and has come up with a bra which is a culmination of a push-up and a balconette bra! This way you get the best of both worlds. You can wear wider necklines, and with the inclusive balconette bra design, the push-up looks practically invisible under your deep necks, making your newly acquired cleavage look extremely natural and beautiful. The priority collection offers this style in both wireless and non-wireless design for you to switch between depending on what day of the week it is. (wee-hoo!)

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All bras in Penny Priority come in the fundamentally lingerie colour pallet of black and beige, with fabric that is deliciously lustrous and radiant. I personally love nudes with a touch of shine, makes you feel sexy the whole day, without compromising on the nude colour. Beige is the new white in lingerie. It goes practically invisible under any colour you decide to wear. It is a great idea to invest in these colours as you know you’d be using them more often than you thought in the future.

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